1         Purpose

Under applicable data protection laws, including the general data protection regulation (EU) 2016/679(”GDPR”)1 and the Act (2018:218) with supplementary provisions to the EU’s data protection regulation2, NoseOption AB (556861-2294), Observatoriegatan 5, 113 29 Stockholm, Sweden (”NOSA”, “we”, “us”), is the data controller for its processing of your Personal Data in connection to your use of its products and services.

NOSA is fully committed to protecting your individual rights and keeping your Personal Data safe. This Privacy Policy is meant to help you understand what information we collect about you, why we collect it, our storing and sharing practices, and what your privacy rights are.


2        Scope

NOSA protects the privacy of customers and partners and is always careful to comply with applicable data protection regulations.
NOSA has adopted this Policy to inform you of its processing of your Personal Data.

In this Privacy Policy, “Personal Data” means any information relating to an identified or identifiable natural person.


3        Personal Data collection


3.1        Information provided by you


We collect information you provide directly to us.

For example, when you

become a new customer, we may collect Personal Data such as name, e-mail address and phone number. We may also collect payment details to be able to provide you with the product or service requested. NOSA may also collect information which you provide to us, such as messages you have sent as feedback or a request in our digital channels.

You provide us with information when you:

  • shop for products in our webshop;
  • add or remove an item from your cart, or place an order through or use our webshop;
  • use our mobile application for smell training;
  • communicate with us by phone, email, or otherwise;
  • complete a questionnaire or provide and rate reviews; or
  • complete a form to order samples or other goods.

As a result of those actions, you might supply us with such information as:

  • identifying information such as your name, address, and phone numbers;
  • payment information;
  • your age;
  • information about your well-being and health;
  • your professional title, workplace and department;
  • your location information;
  • your IP address;
  • content of reviews and emails to us; and
  • corporate and financial information.


3.2       Information collected via automated means

  • In addition, we may process information collected via automated means.
  • Examples of the information we collect and analyze include:
  • the internet protocol (IP) address used to connect your computer to the internet;
  • email address;
  • the location of your device or computer for language selection at the website;
  • phone numbers used to call our customer service number; or
  • cookies (for further information, please see our Cookie Policy


3.3       Information collected from other sources

To be able to offer you our products and services and to comply with statutory requirements, we will also collect Personal Data from third parties, such as publicly available and other external sources.

Examples of information we receive from other sources include:

  • updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
  • information about your interactions with products and services offered by our distributors; and
  • publicly available data, for example from social media or via search engines. Social media may also share data with us in accordance with your personalized privacy settings in those channels/media.


4       How will we use your Personal Data?

We use your Personal Data to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

Purchase and delivery of products and services. We use your personal information to confirm and handle orders, deliver products, process payments, and communicate with you about orders, products, and promotional offers.

Provide, troubleshoot, and improve NOSA services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of NOSA’s services, such as our mobile application.

Recommendations and personalization. We use your personal information to recommend products that might be of interest to you.

Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect information from sellers regarding place of establishment and bank account information for identity verification and other purposes.

Communicate with you. We use your personal information to communicate with you in relation to NOSA via different channels (e.g., by phone, email).

Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.


5       Legal Basis for the processing of Personal Data

If you are located in the EU/EEA, we only process your Personal Data based on a valid legal basis, including:

Your consent. You have consented to the Personal Data being processed for one or more specific purposes.

Fulfillment of an agreement. The processing is necessary to fulfill an agreement to which the data subject is a party or to take measures at the request of the data subject before entering into such an agreement.

Legal obligation. The processing is necessary to fulfill a legal obligation incumbent on NOSA. Examples include control data submitted to the Swedish Tax Agency.

Legitimate interest. The processing is necessary for purposes relating to NOSA’s or third party’s interests, unless the data subject’s interests or fundamental rights and freedoms outweigh and require the protection of Personal Data.


5.1        Processing of special categories of Personal Data

If you use our mobile application for smell training, we will process data about your well-being and health. These types of data are considered special categories of personal data. We only process these types of personal data based on your consent. You have the right to withdraw your consent at any time by contacting us.


6       Marketing

NOSA would like to send you information about products and services of ours that we think you might like and where you might find them, e.g., information about our distributors.

If you have agreed to receive marketing, you may always opt out later.

You have the right at any time to stop NOSA from contacting you for marketing purposes or giving your data to other members within NOSA.


6.1        Deregistration from receiving marketing information

If you no longer wish to receive marketing information such as newsletters, product information and updates in the IP area from NOSA, you can contact us at and / or unsubscribe from our newsletters via the “unsubscribe link” or “unsubscribe” that you find in our emails.


7        Data Transfers

7.1        Data transfers to third parties

We may share your Personal Data with third parties in certain cases. These include:

Service providers. We work with third party service providers to operate our site and mobile application. As part of their provision of services to us, our service providers may access some of your Personal Data. We conclude appropriate agreements with all of our service providers to ensure that your Personal Data is secure.

Legal requirements. We may disclose your Personal Data if required to do so by law or regulations.

7.2       Data transfers to third countries

We may transfer your Personal Data to countries outside of the EU/EEA, including to the U.S. or any other country in which we or our service providers maintain facilities. We ensure that such transfers are governed by appropriate mechanisms to ensure the safety and security of your Personal Data, including by transferring your Personal Data to countries for which adequacy decisions have been issued, using contractual protections for the transfer of Personal Data or to organizations which have implemented EU binding corporate rules, where applicable.


8       Security measures

NOSA processes your Personal Data in a way that ensures appropriate security for the Personal Data using technical and organizational measures. Organizational security measures include that access control is used for the systems that contain Personal Data, including logging of access to Personal Data. Examples of technical measures include ensuring that NOSA has sufficient back-up routines, sufficient firewalls, password-protected wireless networks, updated virus protection, password protection for mobile devices such as mobile phones and tablets, protection against unauthorized internal access, password requirements, encryption where necessary, access to and use of IT systems, etc.


9       Data Retention

In accordance with its Data Retention schedule, NOSA only stores your Personal Data as long as necessary for the purposes of the processing. Personal Data no longer necessary for the purposes of the processing is either anonymized or deleted.


10     Your data protection rights

NOSA would like to make sure you are fully aware of all of your data protection rights.

Under applicable data protection laws, you are entitled to the following:

The right to access – You have the right to request NOSA to provide copies of the Personal Data that we process about you. If you ask for several copies, we may charge you a small fee for this service.

The right to rectification – You have the right to request NOSA corrects any information you believe is incomplete or incorrect.

The right to erasure. You have the right to request that NOSA erases your Personal Data, under certain conditions.

The right to restrict processing. You have the right to request that NOSA restricts the processing of your Personal Data, under certain conditions.

The right to object to processing.You have the right to object to NOSA’s processing of your Personal Data, under certain conditions.

The right to data portability. You have the right to request that NOSA transfer the data that we have collected to another organization, or directly to you, under certain conditions.

The right to object to automated decision making. You have the right to object to automated decision making, including profiling.

The right to lodge a complaint with a supervisory authority. You have the right to lodge a complaint directly with a supervisory authority, for example with the Swedish supervisory authority Integritetsskyddsmyndigheten.

If you would like to exercise any of these rights, please contact us using our contact details below.


11      Contact details and changes

If you have any questions or would like to exercise any of your rights under data protection laws, please use the below contact details to contact us.

NoseOption AB


Phone: +46 (0)771 112 000

Address: Surbrunnsgatan 42, 113 48 Stockholm, Sweden

We may update this Privacy Policy from time to time. The latest version is always available on our website,

1.     What are cookies?

Cookies are text files placed in your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit

1.1      How do we use cookies?

NOSA uses cookies in a range of ways to improve your experience on our website, including Necessary cookies, Preference cookies, Statistics cookies and Marketing cookies.

1.2     What type of cookies do we use?

You can find the complete list of cookie types within all categories below in the Cookie consent popup when you visit You could also find a complete Cookie Declaration below where you can change or withdraw your consent.


Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Session cookies fall under the categorization of strictly necessary cookies according to GDPR. This means that session cookies do not need any consent from the user, since they are essential to navigate a website and use its features and functionalities. We use Session cookies for basic e-commerce services, for example to add items to the shopping cart and adding necessary shipping and payment information.


Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.


Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.


Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.


Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. NOSA does not use these kinds of cookies.

1.3     Cookies consent

When you enter you will get the opportunity to consent to different cookies used on our website. Information about the different cookies can be found under the details tab. After you made your choice, the cookie banner can be found again from the symbol down to the left on our website. To change your settings, simply click the symbol and click on Withdraw your consent / Change your consent.

You can also set your browser to not accept cookies. The information on how to change the cookie settings in your browser will be provided by your specific browser. However, the necessary cookies cannot be deactivated to the extent we use them to provide you with our services.

1.4    Privacy policies of other websites

The NOSA website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

1.5     Changes to our privacy policy & cookie policy

NOSA keeps its privacy policy under regular review and places any updates on this webpage. This policy was last updated on 06 February 2023. Your cookie deklaration (can be seen below) is always updated accordingly to your chosen cookie settings.

1.6     How to contact us

If you have any questions about NOSA’s privacy policy, the data we hold of you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

Call us at: +46 (0)771 112 000

Or write to us at: Observatoriegatan 5, 113 29 Stockholm, Sweden

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that NOSA has not addressed your concern in a satisfactory manner, you may contact European data protection supervisor.


This website uses cookies.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners (third-party cookies) who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. 


By clicking on the “allow all” button below, the visitor complies with all cookies used on this site. That includes necessary cookies, preference cookies, statistic cookies and marketing cookies. You can learn more about these cookies and how they are used under the “details” tag in this notice pop-up, or by visiting our cookie notice here. 

By clicking on the “deny” button below, the visitor complies only with necessary cookies, which do not need any consent from the website visitor according to GDPR and are necessary for being able to use the website correctly, for example making a purchase.

By clicking on the “customize” button below, the visitor will go to the details page where the visitor are able to turn off or on specific cookies.


After making any choice in this cookie notice, the visitor can change the cookie choices at any time by clicking on the “cookie notice symbol” that is located down to the right on the website. In the pop-up, the visitor can see their cookie settings and will have the possibility to withdraw or change their consent. To learn more about how and for what purposes NOSA uses personal information please visit our privacy policy. 


Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.

Your consent applies to the following domains:

Your current state: Allow all. 

Your consent ID: 6/Zc3G0fLwG2MOmDChxlHISymg4alk8gDhG0tcN9/zEJBUCyCRU96w==Consent date: Thursday, October 12, 2023 at 04:46:15 PM GMT+3


Cookie declaration last updated on 05/10/2023 by Cookiebot:

No products in the cart.